"It's why I'm able to be trusted in front of audiences of 10,000 to 20,000 people. It's why people don't blink when they say, 'You need to have Sean at your event,' because they know that my stories are going to make people laugh, make people cry, and make people rethink their lives. And if you can associate those stories to an offer from the event host, you can help them make a lot of money, which then gets you re-booked at their events.
"There's no doubt in my mind that the people who bring me back to their conferences every year do so because my stories compel people to feel incredible emotion. When people feel incredible amounts of emotion, they spend money and they believe in themselves and they take action."